50/50
The white loaf with hidden whole grain
Our 50/50 is a family favourite – a delicious soft white bread with 50% whole grain flour and no bits. 100% great taste for the whole family.
Did you know?
Just two full-sized slices provide half your daily whole grain.*
- 50/50 400g
- 50/50 800g (Medium & Thick Slice)

Our 50/50 is a family favourite – a delicious soft white bread with 50% whole grain flour and no bits. 100% Great taste for the whole family.

Our 50/50 is a family favourite – a delicious soft white bread with 50% whole grain flour and no bits. 100% Great taste for the whole family. Available in Thick and Medium sliced.
*based on US Dietary Guidelines of 48g whole grain a day as part of a 2000 Calorie food pattern
Soft White Bread made with 50% Wholemeal Wheat Flour (34% of the baked loaf)
Nutrition Information:
Typical Values | Per 100g | Per Slice |
Energy | 987 kJ | 286 kJ |
Energy | 233 kcal | 68 kcal |
Fat | 2.0 g | 0.6 g |
of which: saturates | 0.3 g | 0.1 g |
Carbohydrate | 42.2 g | 12.2 g |
of which: sugars | 3.4 g | 1.0 g |
Fibre | 4.9 g | 1.4 g |
Protein | 9.2 g | 2.7 g |
Salt | 0.98 g | 0.28 g |
** Reference Intake of an average adult (8400kJ/2000kcal)
This pack typically contains 14 slices (including crusts)
Ingredients:
Wheat Flour (34%) (with calcium, iron, niacin (B3) and thiamin (B1)), Wholemeal Wheat Flour (34%), Water, Yeast, Salt, Vinegar, Vegetable Oils (Rapeseed, Sustainable Palm), Emulsifiers: E471, E472e, E481; Soya Flour, Preservative: Calcium Propionate; Flour Treatment Agent: Ascorbic Acid (Vitamin C).
Allergy Advice: For allergens, including cereals containing gluten, see ingredients listed in bold.
Suitable for Vegetarians and Vegans

800g Soft White Bread made with 50% Wholemeal Wheat Flour (33% of the baked loaf)
Nutrition Information:
Typical Values | Per 100g | Per Slice (Medium) | Per Slice (Thick) |
Energy | 991 kJ | 396 kJ | 436 kJ |
Energy | 234 kcal | 94 kcal | 103 kcal |
Fat | 2.2g | 0.9g | 1.0g |
of which: saturates | 0.4g | 0.2g | 0.2g |
Carbohydrate | 41.9g | 16.8g | 18.4g |
of which: sugars | 3.1g | 1.2g | 1.4g |
Fibre | 4.7g | 1.9g | 2.1g |
Protein | 9.4g | 3.8g | 4.1g |
Salt | 0.98g | 0.39g | 0.43g |
** Reference Intake of an average adult (8400kJ/2000kcal)
Thick sliced pack typically contains 18 slices (including crusts)
Medium sliced pack typically contains 20 slices (including crusts).
Ingredients:
Wheat Flour (33%) (with calcium, iron, niacin (B3) and thiamin (B1)), Wholemeal Wheat Flour (33%), Water, Yeast, Salt, Vegetable Oils (Rapeseed, Sustainable Palm) Vinegar, Emulsifier: E472e; Soya Flour, Preservative: Calcium Propionate; Flour Treatment Agent: Ascorbic Acid (Vitamin C).
Allergy Advice: For allergens, including cereals containing gluten, see ingredients listed in bold.
Suitable for vegetarians and vegans.
